Browse All Calculators

Every calculator on Calcvertise is grouped below by category, so you can jump straight to the metric you need. Each one works both ways: give it any two known values and it solves for the third, whether you’re calculating forward from real data or working backward from a target.

PPC & Advertising

ƒ CTR = (Clicks ÷ Impressions) × 100 CTR (Click-Through Rate) Open calculator → ƒ CPC = Cost ÷ Clicks CPC (Cost Per Click) Open calculator → ƒ CPM = (Cost ÷ Impressions) × 1000 CPM (Cost Per 1000 Impressions) Open calculator → ƒ CPA = Cost ÷ Conversions CPA (Cost Per Acquisition) Open calculator → ƒ ROAS = Revenue ÷ Ad Spend ROAS (Return on Ad Spend) Open calculator →

Conversion & Growth

ƒ Conversion Rate = (Conversions ÷ Visitors) × 100 Conversion Rate Open calculator → ƒ ROI = ((Revenue − Cost) ÷ Cost) × 100 Marketing ROI Open calculator → ƒ CAC = Total Acquisition Cost ÷ New Customers CAC (Customer Acquisition Cost) Open calculator →

Email Marketing

ƒ Open Rate = (Opens ÷ Delivered) × 100 Email Open Rate Open calculator → ƒ Email CTR = (Clicks ÷ Delivered) × 100 Email CTR Open calculator → ƒ CTOR = (Clicks ÷ Opens) × 100 Click-to-Open Rate (CTOR) Open calculator →

Website

ƒ Bounce Rate = (Bounced Sessions ÷ Total Sessions) × 100 Bounce Rate Open calculator →

Not Sure Which Calculator You Need?

A quick way to think about it: if you’re evaluating an ad or campaign’s performance, start with PPC & Advertising. If you’re looking at what happens after the click, whether that’s a sale, a signup, or a lead, Conversion & Growth is the right group. Running email campaigns, use the Email Marketing calculators. And if you’re diagnosing a landing page or website issue, Website covers that.

Each calculator page also includes benchmark ranges and specific tips for improving that metric, not just the formula.