What We Do
Calcvertise provides free, instant calculators for the metrics that matter most in digital marketing: CTR, CPC, CPM, CPA, ROAS, conversion rate, marketing ROI, CAC, and email performance metrics.
Every calculator on the site does more than basic arithmetic. Each one can solve for any of its variables, not just the headline metric, so a media buyer planning a campaign can work forwards from a budget or backwards from a target just as easily.
Why We Built This
Most marketing calculators online do one thing: take two numbers and return a third. That’s useful, but it stops short of answering the question marketers actually have, which is usually “is this number good, and what do I do about it?”
Every calculator page on Calcvertise pairs the formula with real benchmark ranges by platform and industry, plus practical, specific ways to improve that metric. The goal is a tool you’d actually bookmark and come back to, not just click through once.
Our Approach to Accuracy
Benchmark figures on this site are compiled from commonly cited industry sources and reviewed periodically. Marketing benchmarks shift over time and vary by source, so we treat these as a useful reference point rather than an exact figure for your specific business. Where possible, we cite the source directly on the relevant page.
Get In Touch
Questions, corrections, or a calculator you’d like to see added? Contact us, we read every message.